(Author: Eli Goldstein, Vol. 71, No. 2, Rosh Hashanah 2016)
- Feature image: Emil Lazarus Training Farm, Bethal
Rather than following the style of a historical treatise, this article aims to briefly show how Jews have contributed to and continue to play a role in agriculture and agribusiness in South Africa. Agribusiness is a term used to refer to the peripheral business around agriculture and farming in terms of the supply of inputs to the agricultural process and the processing, marketing and distribution of products emanating from this enterprise. Besides a host of challenges South Africa faces today, the issue of water and food security is one that requires much focus. Can we as a Jewish community mobilise our resources and contribute toward solving these questions?
To do justice to the Jewish contribution would require the publication of a book. Paucity of time and space precludes me from including in this overview the names of many Jewish contributors to farming in South Africa, but this by no means diminishes their impact. Jewish farmers in South Africa today may be far fewer but they still contribute to a large extent to food supply. As we celebrate this 175th anniversary of SA Jewry, we should focus not only on the past, but on learning through it how can we demonstrate our ability to continue helping to fix our country and, more importantly, using modern media, create an awareness of our role.
The perception sometimes exists that Jews have had little, if any association, with Agriculture in South Africa. Nothing could be further from the truth. From the very outset, Jews have played a pivotal role, often in pioneering ventures but also in making their mark in innovative farming practices that brought about a huge impact on local food production and other agricultural products. Our community may be characterised politically through those of its members who featured in the anti-Apartheid struggle, but how much does the general populous know about our role in Agriculture?
While Agriculture’s percentage of SA’s Gross Domestic Product may have fallen in the 21st Century, it still plays a vital role in feeding a continuously growing population. Our links with Israel and its amazing innovations in the field make it incumbent on local Jewry to promote awareness of these practices among South Africa’s existing and emerging farmers. Israel’s miracle in water management is described by Seth M Siegel in his book Let There Be Water – Israel’s Solution for a Water-Starved World. While a number of agricultural and water projects exist, facilitated through the Israel Embassy, a lot more can be done.
Early Days
Many of the published works on South African Jewish history tend to focus on a number of Jewish famers who have been pioneers in this area or have earned the title of ‘King’, such as Mealie King, Potato King, Onion King, etc. Examples include:
The Mosenthal Family, whose members were among the earliest Jewish pioneers in the agricultural export trade and who, inter alia, imported the first Angora goats from Turkey, resulting in the development of the successful mohair industry in South Africa. Originating from Hesse-Kassel, Germany, the brothers were Joseph (1813–1871), Adolph (1812–1882) and Julius (1819–1880). Mosenthal Brothers, started in Cape Town, flourished under the control of the family into the 20th Century. Operating mainly in Cape Town, Port Elizabeth, and Graaff-Reinet, its activities spread throughout the Cape Colony, and later to the then Transvaal.
Jonas Bergtheil (1819–1902) immigrated to the Cape Colony from Bavaria, Germany, in 1834, moving to Durban in 1843. He formed a company to bring settlers from Europe and started the first cotton growing enterprise in South Africa. The Bergtheil Museum in Westville has exhibits focusing on the first non-Jewish German settlers that Bergtheil brought to Natal when he was director of the Natal Cotton Company, showing their contribution to the settlements of Westville, Clermont and New Germany.
There have been a number of attempts to document Jewish life in the local farming scene. South African Yiddish writers have provided a rich tapestry of the lives of Yiddish farmers in the early days and up to about the 1930s. One M Brown, in a paper presented to the Jewish Sociological and Historical Society in November 1948, mentions that out of a then total population of 104 000 farmers, Jews numbered about 800 in 1936 and possibly 1000 in 1948. While less than 1% of the total, their influence was wholly disproportionate, reflecting the common thread of how the extent of Jewish influence in so many walks of life has far exceeded their numbers.
Eric Rosenthal makes mention of the story of Jewish Agriculture in South Africa going back to 1672, when a certain Samuel Jacobson acted as a shepherd, and lists Adam Tas, who carried out small farming operations in the Stellenbosch area. Arthur Markowitz, in the South African Jewish Year Book of 1950, produced an overview of Jewish famers in South Africa. In the wine industry, they included Charles Louis Back, who started viticulture in 1902 and whose grandson, Charles Back, still operates the well-known wine and cheese brands of Backsberg and Fairview. Joseph Sarembock pioneered deciduous fruit growing in the district of Ceres. Theo Kirsch is described as the ‘Plum King’; in the 1950s, he produced an annual average of 350 tons. Max Rose pioneered the ostrich feather industry in Oudtshoorn, the town dubbed “The Jerusalem of Africa” by Yiddish writers such as Leibl Feldman. Before the collapse of the feather industry in the post-World War I era, many Jews were successful in ostrich farming and in the feather trade. There are still Jews farming with ostriches in Oudtshoorn today.

Ezrael Lazarus Training Farm, Bethal
Jack Geffen, who farmed in Bot River, was known as the ‘Onion King’. Jankel Lurie was heavily involved in potato farming and Ezrael Lazarus made a huge impact on maize farming in the then Eastern Transvaal; he was called a ‘National Asset’ by Jan Smuts and J H Hofmeyr.
Beef cattle production has featured farmers such as ‘Bokkie’ Niselow and Morris Hyman and the Kahn brothers, Jack and Julius who, together Jacob Hyman, started Kanhym Estates. Today we have Jacob’s son and grandson Solly and Desmond Hyman in S.I.S Estates and other farming enterprises. Ivor Karan is well known for Karan Beef. Today’s beef farmers are either in feedlots or in breeding beef cattle. Besides a large component of maize and potato production, Rowan Hirschowitz runs a large beef cattle herd.
Jewish farmers have been and still are involved in potato farming. Examples include Fred Kadish and his nephew, Darryl, in Davel, which is near the once thriving potato production area of Bethal in Mpumalanga. Interesting, it is referred to in Zulu as Mazambanini (Place of the Potato).
There were large wheat farms owned by Jews in the Free State. Examples of Jewish dairy farmers include Abe and George Braun, the Brinkmans and the Rubins of Lancewood Cheese in George, Fairview.
In Agribusiness, a number of Jews deserve mention. Probably the first is Sammy Marks, well known for being one of the pioneers of Litvak immigration to South Africa. Besides being a successful industrialist, he had a lasting influence on the milling industry in South Africa. The following is gleaned from the Epol website:
The birth of Epol is considered to be 26 June 1916, when Sammy Marks registered the Vereeniging milling company (VMC) as a subsidiary of Vereeniging estates limited. A year after VMC’s registration, Marks, together with Adolf Sacks (a miller from Eastern Europe) built a maize mill in Vereeniging.It was the first maize mill in South Africa to be equipped with mechanised handling facilities for bulk intake and storage of maize. It was the forerunner of an enterprise which was to develop into one of the foremost animal feed and pet food groups in the country. From maize milling, the company expanded into oil expressing and in the early 1920s, the Vereeniging mill began producing and marketing oil under the now-familiar trade name, Epic Oil.1
Other Jews in Agribusiness include the Frankel family of Tiger Oats, Leon Medalie of H Lewis and Company and various firms in the marketing of potatoes in Johannesburg, such as the firm Spitz and Mereine.
The Oostelike Transvaalse Kooperasie (OTK) was at one stage the country’s largest Agribusiness Cooperative. Headquartered in Bethal, it became a listed company called Afgri. Two Jewish farmers, Colman Goldstein and Charlie Schnaid, served on its 1932 board.

The 1932 Afgri Board. Colman Goldstein is front, second from left, and Charlie Schnaidback, third from left (photo from 100 anniversary yearbook of Bethal, 1980)
The question is often asked why many Jews decided to farm. If we accept that the majority of South African Jews came from areas in Lithuania and surrounds, much of the drive to migrate from Eastern Europe was because of poverty and poor living conditions. Pioneers such as Sammy Marks, who had flourished in South Africa, were invoked as examples of the success one could achieve in the “Land of Gold and Sunshine” (as some Yiddish writers termed it).
Many Litvak immigrants arrived with no profession or trade and were often forced to work as ‘tryers’, a South African Yiddish colloquialism referring to those who tried all sorts of possible activities to try and make a living – ‘trying’ this or ‘trying’ that. Many became itinerant peddlers (‘smouse’). The practice started in the cities, with smousemoving from house to house carrying their wares, sometimes on their backs or on small carts. These smouse went on ‘toch’ (Tocher was a Yiddish transliteration of the Afrikaner word tog, meaning to ride or travel) into the country, eventually procuring a horse and cart and supplying Afrikaans farmers with goods. Often, they would be paid in produce, such as milk and eggs. Debts were sometimes paid with cattle, leading to some smouse venturing into farming. Some of the travails of the smouse can be read in a translation of an interesting Yiddish article by J M Sherman, ‘The Thorny Path of Jewish Immigration to South Africa’, in the Rakishek Yizkor book.2
The story of my own grandfather, Kalmen Meir Goldstein (name changed from Olshvang) is typical of those of many Litvak migrants who turned to farming. Kalmen (Colman) arrived in the Cape from Lithuania via the UK in June 1899. He moved on to Oudtshoorn, where he worked for his uncle, Abraham Goldstein (brother of his father, Leib Itze Olshvang) who farmed with ostriches and had a supply store on the farm Welbedacht, in the district. He also met up with a second cousin, Jusman Feldt, who had been working for Abraham and later left to become a smous. On the outbreak of the Anglo-Boer War later that year, Colman volunteered to serve with the British forces (the Cape being a British colony). After being de-mobbed in 1902, he operated a horse-drawn cab business in East London for a while before moving, at the end of 1903, to Johannesburg. There, he was involved in a transport business, carrying building materials. Jusman Feldt, for his part, started farming as a manager for Ezrael Lazarus in the Ogies-Kriel district, subsequently becoming a partner of Lazarus and then farming on his own. It appears to me that my grandfather’s subsequent move into farming in the Bethal district was sparked by his cousin’s example.

Cattle of Jacob Lurie in Tweespruit, Orange Free State
Eli Goldstein has a B.Sc in Agriculture majoring in Animal Science from the University of Pretoria. After farming on his family’s farms in Bethal, he joined IBM as a Systems Engineer supporting Agricultural Cooperative customers. In 1991, he left IBM to start his own consulting business in Information and Communications Technology strategy and Customer Relationship and Customer Experience Management.
NOTES
- http://www.epol.co.za/index.php?option=com_content&view=article&id=7&Itemid=2
- http://www.jewishgen.org/yizkor/rokiskis/rok528.html#, p530.